Patrick's Bakery & Café

Details: I developed and launched Patrick's first Website. Working directly with this award-winning restaurateur, strategic marketing focus and additional online enhancements were planned. Most important were the visuals of the yummy food, his users' immediacy of connection and access to catering promotions. I implemented a photo gallery of Patrick's creations, a call-to-action on every page, and "What's New" page to take advantage of these conversion opportunities. Menus were downloadable PDFs, updated frequently as the selections were seasonal. Acknowledgements of awards and links to reviews of foodie feature articles added to his reputation. Patrick's Facebook Page was created to progress life-cycle participation and strengthen customer loyalty.