Star Tribune

Details: As HTML expert, I produced email blasts for very successful FYI campaign during its inaugural run. I pleased top management with my ability to design ads, coordinate the approval process, and code a bullet-proof HTML email that contained up to 16 ads. A marketing solution with the highest level of saturation (650,000 opt-in recipients) the FYI email campaign exceeded expectations with click-thru rates of 5-11%.

In the second year, when spam filtering was found to be capturing emails, new templates comprised of a ratio that was 50-50% image-text was ordered and deployed by me to meet the new standards. Also, I built a character-counting Web app with Spry Widgets to aid copywriting restrictions of the ads. Up to 50% of second year was dedicated to creating Flash banner ads for the Interactive Media Department at StarTribune.com.